A few years ago, Periculo was just another cyber security consultancy. No niche. No clear focus. Just a group of experts helping businesses stay secure. Sounds fine, right?
Except it wasn’t.
The problem with being a generalist is you’re constantly fighting to stand out in a sea of competition. We were trying to be everything to everyone, and in a market overflowing with cyber security organisations. We were good at what we did, but so were hundreds of others.
We needed something more—something that mattered.
That’s when it hit us. Security isn’t just about protecting data. In some industries, security can mean protecting lives.
That thought changed everything.
Medical technology was evolving fast. Devices that monitor, diagnose, and even treat patients were becoming more connected, more intelligent… and more vulnerable.
We’d already worked with some incredible digital health companies. We helped one get ISO 27001 certified. We helped another register their SaMD device under EU MDR. We worked with companies bringing life-changing products to international markets under FDA security requirements.
Every time, we saw the same thing. These companies weren’t just building products. They were changing lives.
That was our lightbulb moment.
Why were we spreading ourselves thin across industries when this was where we could make the biggest impact?
We didn’t just tweak our website and call it a day. This was a full business transformation.
We built a Target Operating Model to get everyone on the same page. We rewired our sales and marketing to focus purely on digital health. We threw ourselves into industry-specific events to share our security expertise and connect with the right people. We formed strategic partnerships with compliance firms to bring security expertise where it was needed most.
And yeah—it was terrifying.
What if we alienated potential customers outside digital health? What if we’d made the wrong call? What if we became that company people whispered about in the industry as the ones who “went niche and disappeared”?
Then something happened.
A client approached us with a critical medical device. They needed security approval to launch in the US. If they didn’t get it, their product wouldn’t go to market.
We delivered the testing. They got their approval. Their life-changing product was cleared for use.
That’s when it hit us. This wasn’t just security. This was impact.
Today, Periculo is recognised as a leader in Digital Health Security. We work with companies that align with our values, helping them build secure, compliant, and game-changing technologies.
Looking back, the only regret is that we didn’t make the switch sooner.
For anyone wondering whether to specialise, my advice is simple. Look at where you’ve had the most success. Find the clients that align with your values. Go all in.
We took the leap, and it changed everything.
Our journey into digital health security was a game-changer—not just for us, but for the incredible companies we support. If you're curious about why we made the switch, what we’ve learned, and how it could impact your own business, let’s chat.
Book a meeting with me to hear the full story and explore how we are helping shape the future of digital health security.